Two New Ice Cream Shops Bring History, Fizz and Family Fun to Heber City
Heber City’s dessert scene just became much more interesting.
Two new ice cream businesses opened on Main Street in July 2026, but neither one is content to simply serve an ordinary cone. One invites customers into a Revolutionary War-era ice cream tavern filled with tricorner hats and historically inspired flavors. The other serves an unusual carbonated frozen dessert inside a colorful, genie-themed space designed to feel like a miniature amusement park.
Together, Brooker’s Founding Flavors and Fizwip have given local families, visitors and anyone searching for ice cream in Heber City two distinctly different places to cool down.
Brooker’s offers rich, traditional hard-scoop ice cream wrapped in an American history theme. Fizwip serves what its founders call “soda cream,” a light, lactose-free frozen treat with flavors and texture inspired by soda, soft serve and frozen drinks.
They may belong to the same broad dessert category, but these two new Heber City businesses deliver completely different experiences.
A Sweet Summer for Heber City
Both shops arrived during the height of summer, when ice cream is already one of the easiest additions to a day in the Heber Valley.
A cone or frozen drink can follow a ride on the Heber Valley Railroad, a family outing at a local park, a round of golf, a hike in the surrounding mountains or an afternoon spent exploring downtown Heber City.
What makes these openings especially notable is that both businesses are built around an experience rather than a simple transaction. Customers are not merely choosing between chocolate and vanilla. They are entering carefully designed spaces with characters, stories, unusual flavor names and interactive details.
Brooker’s Founding Flavors held its Heber City grand opening on July 18, 2026. Early customers received free ice cream, tricorner hats and, for some guests, commemorative shirts. The store opened at 812 North Main Street.
Fizwip opened earlier in July at 595 South Main Street in the former OG Cafe building. It was created by Heber City brothers JC and David Olsen, who developed their unusual carbonated soft-serve concept after years of experimentation.
With one shop on the north side of town and the other farther south, Heber now has two new dessert stops along its main commercial corridor.
Brooker’s Founding Flavors Brings the Ice Cream Revolution to Heber
Walking into Brooker’s Founding Flavors is meant to feel a little like stepping into an ice cream tavern from colonial America—assuming colonial America had premium frozen desserts, playful flavor names and employees in period-inspired clothing.
The Utah-grown ice cream company has built its identity around the history and imagery of the American Revolution. Stores feature patriotic decorations, colonial costumes, historical references and desserts named after founders, political slogans and major moments from early American history.
The Heber City location joins a growing collection of Brooker’s shops in Utah and Arizona. Existing Utah locations include communities such as Lehi, Provo, Draper, Logan, Herriman and Saratoga Springs.
The concept gives parents an easy opportunity to combine a treat with a small dose of history, although the atmosphere is much more playful than academic. The historical names are used primarily to create a memorable family experience.
Even customers who are not history enthusiasts can appreciate the shop for what it is at its core: a premium hard-scoop ice cream parlor.
What to Order at Brooker’s Founding Flavors
Brooker’s is known for dense, rich ice cream served in a broad selection of creative flavors.
One of its signature choices is Give Me Chocolate or Give Me Death, a name inspired by Patrick Henry’s famous revolutionary-era declaration. Another is James Madison’s Constitutional Crunch, which turns the fourth president and principal author of the Constitution into the inspiration for a frozen dessert.
The shop also serves sundaes, milkshakes and drinking chocolate. The drinking chocolate provides a particularly useful alternative during Heber Valley’s colder months, when the temperature outside may make a frozen cone less appealing.
That seasonal versatility could help Brooker’s become more than a summer destination. A colonial-themed cup of drinking chocolate may feel especially appropriate after a snowy winter outing in the Wasatch Back.
The business describes its ice cream as homemade and “super-premium,” emphasizing rich texture and a themed experience that goes beyond the scoop itself.
Military members, police officers and firefighters can also receive a 10% discount on in-store ice cream and drinking-chocolate purchases when they show identification or visit in uniform, according to the company.
Brooker’s Is Designed for Families and History Fans
The biggest reason to visit Brooker’s may be the combination of food and atmosphere.
Children can wear tricorner hats, examine the decorations and laugh at the elaborate flavor names. Adults may recognize historical references that younger visitors miss. Families can use the visit as a lighthearted extension of a history lesson—or simply enjoy a cone in a setting that feels different from a standard dessert chain.
The concept also fits naturally into a Heber Valley family itinerary.
Visitors could ride the Heber Valley Railroad, stop at a park or attend a summer event before ending the day with ice cream. Local residents may find it useful for birthday outings, after-school treats, date nights or a dessert stop after dinner.
Brooker’s is theatrical without requiring a major time commitment. Customers can enjoy the theme during a quick visit, but the details give families a reason to stay longer, take pictures and explore the space.
Fizwip Introduces Heber City to “Soda Cream”
Several miles south on Main Street, Fizwip is offering something much harder to categorize.
The shop’s specialty is a carbonated frozen dessert called soda cream. Co-founder JC Olsen described it as soda-flavored soft serve with a subtle carbonation sensation. Its texture falls somewhere between a creamy frozen drink, soft serve and the ice cream found at the bottom of a root beer float.
That makes Fizwip different from both a traditional ice cream parlor and a typical Utah soda shop.
The concept was developed by brothers JC and David Olsen, who grew up in the Heber area. The pair had first experimented with carbonating frozen yogurt roughly two decades ago, but the original idea was difficult to produce consistently. They returned to it years later while looking for a new business direction.
Their early tests were messy and not always appetizing. After experimenting with standard ice cream mix, they concluded that carbonated dairy did not produce the taste or texture they wanted. They eventually worked toward a specially designed lactose-free base that could accept carbonation while remaining light and smooth.
The resulting product became Fizwip’s soda cream.
Three Ways to Try Fizwip
Fizwip serves its signature product in three formats with intentionally unusual names.
The Fizz-ee is closest to a soda. The Fiz-aa resembles a shake. The Fiz-oo is the shop’s soft-serve-style option.
Available flavors have included blue raspberry, piña colada, black cherry cola, dragon fruit, root beer and orange cream. The owners have also discussed seasonal options such as ginger beer and eggnog.
The mixture is lactose-free, which may make it appealing to some customers who generally avoid conventional ice cream. However, anyone with a serious food allergy or dietary restriction should confirm current ingredients and preparation practices directly with the business before ordering.
Fizwip’s founders describe soda cream as a light and refreshing product rather than a dense, heavy dessert. The carbonation gives each bite or sip an extra sensation, producing the “fizz” that inspired the company’s name.
Fizwip Is More Than Frozen Dessert
Although soda cream is the main attraction, Fizwip also offers a broader menu of nostalgic theme-park food.
Customers can order walking tacos, French fries and brightly colored churros. The fries and churros are cooked in tallow, according to the owners. Churro flavors include familiar cinnamon as well as unconventional options such as mango, blue raspberry and green apple.
A loaded churro option, called a Chur-aa, can be topped with whipped cream and additions such as popping candy or boba.
The idea running through the menu is familiarity with an unexpected twist. Customers recognize fries, churros, tacos and soft serve, but the colors, carbonation, toppings and flavors make the food feel more like something found at a fair or theme park.
That theme continues throughout the building.
A Mini Theme-Park Experience on Main Street
Fizwip occupies the former OG Cafe location, and the Olsen brothers have transformed the interior into an intentionally quirky space.
Bright walls, prism windows, colorful light effects and a mirrored room filled with projected imagery create an atmosphere that feels designed for exploration and photographs. Customers can also use a QR code to print pictures for a community photo wall.
The building’s well-known exterior mural remains, but it now includes a new passenger: Fizwip’s genie mascot riding alongside the OG Cafe’s sunglasses-wearing goats.
The genie is central to the company’s playful fictional origin story. Fizwip tells customers that a four-pronged creature from another planet revealed the secret of carbonated frozen dessert.
In reality, the mascot gives the brothers a humorous way to protect the exact details of their production process.
Fizwip has also begun hosting community activities, including soccer watch parties and disco-themed evenings. The owners say their goal is to create a place where customers can briefly escape the routine of everyday life.
Brooker’s or Fizwip: Which Should You Visit?
The easiest answer is both.
Brooker’s is the better fit when you are craving a rich, traditional scoop of ice cream served in a themed setting. It offers recognizable ice cream-parlor favorites, elaborate flavor names and an atmosphere built around American history.
Fizwip is the better choice when you want something unfamiliar. Its carbonated soda cream is difficult to compare directly with standard ice cream, and the colorful restaurant has the energy of a small indoor attraction.
Brooker’s feels historical, polished and patriotic.
Fizwip feels futuristic, whimsical and deliberately strange.
Families with younger children may enjoy the costumes and tricorner hats at Brooker’s, while teenagers and adventurous eaters may gravitate toward Fizwip’s unusual drinks, vivid colors and photo-friendly spaces. Those distinctions are not absolute, of course. Both businesses are clearly trying to appeal to customers of all ages.
Visiting both also creates an entertaining Heber City dessert tour. Start with a small scoop at one location, explore Main Street and save room to try the other.
What These Openings Mean for Heber City
New restaurants and dessert shops do more than expand the list of places to eat. They create gathering spaces and give residents additional reasons to spend time in town.
Both Brooker’s and Fizwip rely heavily on experience, branding and atmosphere. That can be particularly valuable in a destination community like the Heber Valley, where businesses serve both year-round residents and visitors searching for memorable activities.
A visitor may not remember every ordinary cone purchased during a vacation. A Revolutionary War-themed ice cream tavern or a carbonated blue-raspberry frozen dessert is more likely to become part of the story they tell after returning home.
The shops also contribute to the ongoing evolution of Heber City’s Main Street. As the community grows, residents continue to debate traffic, development and the changing character of downtown. Locally operated and experience-driven businesses can help Main Street remain a place people visit rather than simply a highway they drive through.
Fizwip is especially local in origin. Its founders developed the concept and chose to establish the flagship experience in their hometown after testing the product at Pacific Park on California’s Santa Monica Pier.
Brooker’s brings a Utah-born brand into the valley, adding Heber City to its expanding network of independently operated ice cream taverns.
Plan Your Heber City Ice Cream Outing
Brooker’s Founding Flavors is located at 812 North Main Street in Heber City. Its grand opening took place July 18, 2026.
Fizwip is located at 595 South Main Street in Heber City, in the former OG Cafe building. The business has advertised operating hours of 11 a.m. to 10 p.m., though customers should confirm current hours before making a special trip.
Because both businesses are new, menus, flavors and hours may continue to change as the owners learn what Heber Valley customers enjoy most.
Two Very Different Reasons to Get Ice Cream in Heber
Heber City did not simply gain two interchangeable ice cream stores.
It gained one business that turns American history into a playful dessert experience and another that has invented an entirely new category of fizzy frozen treat.
At Brooker’s Founding Flavors, customers can order Constitutional Crunch beneath colonial decorations. At Fizwip, they can drink or eat carbonated soda cream while exploring a genie-themed space filled with bright colors and surprising details.
One celebrates the past. The other feels like it arrived from another planet.
Both give Heber Valley residents and visitors a new reason to stop along Main Street—and a much more difficult decision the next time someone asks, “Where should we go for ice cream?”